Margherita PAGANI, PhD
Full Professor, emlyon business school, Markets and Innovation Department, France
Title of the Keynote Speech:
Digital Ecosystems and the new value creation logic
In the last few decades the emergence of digital technologies has hugely influenced the management discipline:
1) On the consumer side the progressive penetration in the market of new technologies (web, mobile, social media, connected objects) have impacted the customer behavior influencing the use and experiences lived with the technologies and consequently the level of engagement with the brands.
2) On the business side, companies have moved away from hierarchical integrated supply chains in favor of fragmented networks of strategic partnership with external entities. This pattern, already visible in many industries is being repeated in digitally enabled networks where digital technologies are fundamentally reshaping traditional business processes as modular, distributed, cross-functional, and global processes enable work to be carried out across boundaries of time, distance, and function.
The multichannel digital revolution coupled with the development of Industrial Internet, interactivity, virtualization, peer-to-peer networks, cloud computing, Internet of services, and other IT developments is changing the rules of the game in many industries through disruptions of business models. The result is the emergence of a much more complex and dynamic ecosystem for growth and innovation. The profits and competitive advantages of participation in a given value network reside dynamically within the chains, accumulating at the positions of greatest value and/or power (control points). The enterprises that hold these positions have a great deal of control over how the network operates and how the benefits are redistributed. Goal of the keynote speech is to provide some reflections on the emergence of the digital ecosystem and the disruption of the business model.
Link to the paper on which keynote speech was based:
Margherita Pagani is Full Professor of Digital Marketing at emlyon business school (France), Adjunct Professor of Digital Marketing at Bocconi University (Milan) and Lorange Institute of Business (Zurich). She holds a Ph.D. in Management and the HDR (Habilitation to Direct Research). She was Visiting Professor at Redlands University, California (2004) and Visiting Scientist at MIT’s Sloan School of Management (2008 and 2003). She was Affiliate at Massachusetts Institute of Technology and served as Associate Editor for the Journal of Information Science and Technology.
Her current research examines experiential engagement, digital media, mobile marketing, consumer behavior in social media and dynamics in digital value networks.
She published several books (published in US, Korea, Italy) two encyclopedias and many articles in leading international journals, such as MISQuarterly, International Journal of Electronic Commerce, Journal of Business Research, Information&Management, Journal of Interactive Marketing, Journal of International Advertising, Psychology & Marketing, Technology Analysis and Strategic Management, Technological Forecasting and Social Change, International Journal of Mobile Marketing, The International Journal on Media Management,Revue Français du Marketing and a variety of other publications.
For her research activity and publications in the mobile marketing field, she won the 2009 Mobile Marketing Association Global Award "Academic of the Year". Her article published in MISQuarterly was selected as finalist "Best European Research Paper of the year 2014". She also got the award for distinctive academic research from Bocconi University for the results achieved during the periods 2004-2006.
Jennifer Chirico, PhD, MPH
University Lecturer, Hawaii Pacific University
Title of the Keynote Speech:
The New Management Paradigm: Impact Value and Resiliency
Business as usual is undergoing a global paradigm shift. The new model reflects an integrative management approach toward “living” companies. Turbulent political dynamics and digital transformation bring into question the convergence of diverging world views. Stagnation in the old paradigm, focusing solely on economic payoff, falls short of market demand. While companies may succeed in the short-term, their demise is inevitable in the long-term. Recent research illustrates that organizations with missions and goals to provide positive social, environmental, and economic impacts are the ones prospering in international business. Sustainability models that understand and view organizations from a holistic, integrated, interrelated system are being applied to business management strategies to create greater resiliency and long-term success. These organizations, often referred to as “benefit” companies, are at the forefront of the new management paradigm. Creating a strong sustainability model, and transforming business through positive community impacts, is being embraced by the market and society as the new, most resilient and prosperous path forward.
Dr. Jennifer Chirico is one of Hawai'i’s foremost experts on sustainability, combining 20 years of in-depth sustainability experience in academia, business consulting, and directing a university sustainability institution. She holds a PhD in Environmental Policy from Georgia Tech, a Master's in Public Health (MPH), and a Bachelor's of Science in Management and Finance. She is currently a University Lecturer at Hawaii Pacific University and is the founder and principal of Sustainable Pacific Consulting based in Hawaii. Previously, Dr. Chirico served as the Executive Director of the Sustainable Living Institute of Maui at the University of Hawai’i Maui College. In 2015 she published "Thinking Like an Island: Navigating a Sustainable Future in Hawai'i" with the University of Hawai'i Press. She serves on the advisory boards for the University of Hawaii Sustainable Science Management program, TEDxMaui, Malama Maui Nui, Sustainability Association of Hawai’i, and the Hawaiʻi Green Growth Metrics Committee. Dr. Chirico is a certified international trainer for the Global Reporting Initiative (GRI) and has completed trainings and certifications in CDP, LEED, S-CORE, Home Energy Survey Professional, and Water Sense.
Authors:Chirico, Jennifer and Farley, Gregory S.Summary:Hawaii is a rare and special place, in which beauty and isolation combine to form a vision of paradise. That isolation, though, comes at a price: resources in modern-day Hawaii are strained and expensive, and current economic models dictate that the Hawaiian Islands are reliant upon imported food, fuels, and other materials. Yet the islands supported a historic Hawaiian population of a million people or more. This was possible because Hawaiians, prior to European contact, had learned the ecological limits of their islands and how to live sustainably within them.Today, Hawaii is experiencing a surge of new strategies that make living in the islands more ecologically, economically, and socially resilient. A vibrant native agriculture movement helps feed Hawaiians with traditional foods, and employs local farmers using traditional methods; efforts at green homebuilding help provide healthy, comfortable housing that exists in better harmony with the environment; efforts to recycle wastewater help reduce stress on fragile freshwater resources; school gardens help feed families and reconnect them with local food and farming. At the same time, many of the people who have developed these strategies find that their processes reflect, and in some cases draw from, the lessons learned by Hawaiians over thousands of years.This collection of case studies is a road map to help other isolated communities, island and mainland, navigate their own paths to sustainability, and establishes Hawaii as a model from which other communities can draw inspiration, practical advice, and hope for the future.